Strategic Marketing (Record no. 11128)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00367nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220822s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071263351 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | CRA/S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | David W Cravens |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Mcgraw Hill |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 784 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nigel F Piercy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KMM Library | KMM Library | 07/23/2024 | 12877 | 07/23/2024 | 07/23/2024 | Books | Dewey Decimal Classification | |||||||
| KMM Library | KMM Library | KUMBALAM | 09/04/2024 | 12876 | 09/04/2024 | 09/04/2024 | Books | Dewey Decimal Classification | ||||||
| KMM Library | KMM PG Library | VAZHAKKALA | 08/22/2022 | 525.00 | 12878 | 08/22/2022 | 08/22/2022 | Books |