Marketing Management (Record no. 11134)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00382nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220822s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131716830 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | KOT/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Philip Kotler |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 647 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kevin Lane KellerAbraham Koshy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme | Date due | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KMM Library | KMM Library | 01/27/2025 | 1 | 8774 | 01/29/2025 | 01/27/2025 | Books | Dewey Decimal Classification | 01/12/2018 | 01/29/2025 | ||||||
| KMM Library | KMM Library | 01/27/2025 | 1 | 8775 | 01/27/2025 | 01/27/2025 | Books | Dewey Decimal Classification | 02/01/2020 | 01/27/2025 | ||||||
| KMM Library | KMM PG Library | Master of Business Administration | 08/22/2022 | 699.00 | 8776 | 08/22/2022 | 08/22/2022 | Books |