Consumer Behaviour & Marketing Strategy (Record no. 12148)

MARC details
000 -LEADER
fixed length control field 00438nam a2200181Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240831070117.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070601581
040 ## - CATALOGING SOURCE
Transcribing agency ddc
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number PET/C
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Paul Peter
245 #0 - TITLE STATEMENT
Title Consumer Behaviour & Marketing Strategy
250 ## - EDITION STATEMENT
Edition statement 7
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. McGrawHill
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 579
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jerry C Olson
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme
        KMM Library KMM Library CHOWARA 07/22/2024     10727 07/22/2024 07/22/2024 Books Dewey Decimal Classification
        KMM Library KMM Library KUMBALAM 08/31/2024     10724 08/31/2024 08/31/2024 Books Dewey Decimal Classification
        KMM Library KMM PG Library VAZHAKKALA 08/22/2022 535.00   10723 08/22/2022 08/22/2022 Books