Strategic Market Management (Record no. 13667)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00314nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788126536245 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4012 |
| Item number | AAK/S |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | David A Aaker |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Market Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Wiley India |
| Year of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 341 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Master of Business Administration |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| KMM Library | KMM Library | Master of Business Administration | 12/14/2023 | Management | 950.00 | 658.4012 AAK/S | 14472 | Books |