Advertising Management : Concepts and Cases (Record no. 7801)

MARC details
000 -LEADER
fixed length control field 00340nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220822s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780074517802
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number MAN/A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Manendra Mohan
245 #0 - TITLE STATEMENT
Title Advertising Management : Concepts and Cases
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Mcgraw Hill
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 418
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Price effective from Koha item type
        KMM Library KMM College Main Library Master of Business Administration 08/22/2022 350.00   3977 08/22/2022 08/22/2022 Books