Advertising and Promotion : An Integrated Marketing Communications Perspective (Record no. 7817)

MARC details
000 -LEADER
fixed length control field 00439nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070144965
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BEL/A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name George E Belch
245 #0 - TITLE STATEMENT
Title Advertising and Promotion : An Integrated Marketing Communications Perspective
250 ## - EDITION STATEMENT
Edition statement 7
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Mcgraw Hill
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 1075
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Michael A BelchKeyoor Purani
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
        KMM Library KMM College Main Library Master of Business Administration 08/22/2022   9523 08/22/2022 08/22/2022 Books