Strategic Brand Management (Record no. 8333)

MARC details
000 -LEADER
fixed length control field 00346nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788175541092
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number NOE/S
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jean Noel Kapferer
245 #0 - TITLE STATEMENT
Title Strategic Brand Management
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 443
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Price effective from Koha item type
        KMM Library KMM College Main Library Master of Business Administration 08/22/2022 195.00   859 08/22/2022 08/22/2022 Books