Advertising and Promotion : An Integrated Marketing Communications Perspective

By: George E BelchContributor(s): Michael A BelchMaterial type: Text

TextPublication details: Boston Mcgraw Hill 2009 Edition: 8Description: 838ISBN: 9780071284400DDC classification: 659.1

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	KMM College Main Library Master of Business Administration		Available		12853

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