David A Aaker <br/><br/>
Strategic Market  Management 

 - 9 
 - New Delhi  Wiley India  2011 
 - 341 
<br/><br/><label>ISBN: </label>9788126536245 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Master of Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.4012  / AAK/S