Malcolm Mc Donald and Philip Kotler <br/><br/>
Marketing accountability 

 - New Delhi  Koganpage  2009 
 - 293 
<br/><br/><label>ISBN: </label>9780749462635 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Master of Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.800  / MCD/M