William G. Zikmund,   Michael D'Amico <br/><br/>
Marketing 

 - 6 
 - OHIO  SOUTH WESTERN COLLEGE PUBLISHING  1998 
 - 701 
<br/><br/><label>ISBN: </label>9780538882156 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / ZIK/M