TY  - BOOK
AU  - George E Belch
AU  - Michael A BelchKeyoor Purani
TI  - Advertising and Promotion : An Integrated Marketing Communications Perspective
SN  - 9780070144965
U1  - 659.1 
PY  - 2012///
CY  - New Delhi
PB  - Mcgraw Hill
ER  -