George E Belch <br/><br/>
Advertising and Promotion : An Integrated Marketing Communications Perspective 

 - 7 
 - New Delhi  Mcgraw Hill  2012 
 - 1075 
<br/><br/><label>ISBN: </label>9780070144965 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL/A