000 00335nam a22001457a 4500
020 _a9780538882156
082 _a658.802
_bZIK/M
100 _aWilliam G. Zikmund,
_aMichael D'Amico
245 _aMarketing
250 _a6
260 _aOHIO
_bSOUTH WESTERN COLLEGE PUBLISHING
_c1998
300 _a701
650 _aBMGT
942 _cBK
999 _c14710
_d14710