| 000 | 00439nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 220822s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780070144965 | ||
| 082 |
_a659.1 _bBEL/A |
||
| 100 | _aGeorge E Belch | ||
| 245 | 0 | _aAdvertising and Promotion : An Integrated Marketing Communications Perspective | |
| 250 | _a7 | ||
| 260 |
_aNew Delhi _bMcgraw Hill _c2012 |
||
| 300 | _a1075 | ||
| 700 | _aMichael A BelchKeyoor Purani | ||
| 942 | _cBK | ||
| 999 |
_c7814 _d7814 |
||